Internet dating email
This used to be embarrassing…until I found things that worked and things that didn’t, which made online dating less about the guesswork and more about science. On a typical Friday night, you’ll find me out having dinner and drinks with friends…but I also love to stay in and enjoy my shows on Netflix with a craft beer in hand. The bottom section might be titled something like “Message Me If…” Do not, I repeat, do not put any important information in that section.Come join me on my journey through A/B testing in the world of online dating! I love to laugh, travel the globe, try new restaurants, and meet new people. Because you learned absolutely nothing about this fictional Mike guy. Anything you would choose to put there should go in the first section at the top of your profile page.The best thing is to play it relatively safe in the first stages, at least until you can tell that the other person is on a similar wavelength to you and wants to communicate on the same level as you.This also applies if you are saying goodbye to someone on Parship - choose something polite and friendly, but relatively neutral, like “Best wishes” or “All the best”.Have you ever wondered why someone has gone silent on you online?
For that reason, I’m going to narrow Steve’s topic even further and highlight eight key reasons why email marketing is exactly like using a dating app.
Earlier this year I tried my hand at email marketing here at Discover Org. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Not only was writing a good, short, email message to prospects difficult – it felt familiar. You may not immediately connect the dots between agonizing over email language and choosing which witty line to use on Tinder.
Where had I felt this severe frustration in writing a really convincing AND brief message? Well, unless you’ve spent way too much time doing both of these things (like me). My colleague, Steve Waters, penned an article last year on, “How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople.” As a sales guy, Steve talks about getting on the phone, listening, and sharing.
If you’re not personalizing your emails and putting the effort into making them catch the recipient’s eye, then you’ll probably fare no better than those firing off two-word intros on dating apps. ” will always yield more and better responses whether you’re trying to get a date or a response to an email.
Anyone who’s downloaded a dating app has gotten the vanilla “Hey” or “What’s up? These types of messages exhibit zero originality and communicate absolutely nothing about the sender. When you’re sending marketing emails, there’s other people vying for the business of your prospects too. They’re free to send as many messages as they want and technology has made it easier to reach prospects.
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This doofus Mike doesn’t know who he is or how to convey his true self to all of his possible love interests. So how you attract and engage the right person without sounding like a cliché? Over the past few years, I’ve optimized my dating profiles (as a marketer, optimization is what I do), and I have no problem admitting that these “optimizations” helped me find my girlfriend (whether she likes me admitting that is another story).