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And yet nobody has studied mating strategies on Tinder.Today that changes thanks to the work of Gareth Tyson at Queen Mary University of London in the U. and a few pals who have studied mating strategies on Tinder for the first time.Selfies: Master the art Whether or not you think selfies are embarrassing, they do impact online dating profiles, for better or worse.Female profiles with selfies get 4% more messages, while guys took an 8% hit.“People who want to date women, whether that's men or women, seem to be more concerned about authenticity and is this person heavily filtering this picture,” says Braley.Whether it’s hitting the gym or brushing up on 19th century French poetry, almost everyone is doing something to make themselves more attractive to that special someone — especially with Valentine's Day right around the corner.
"We have a vast number of data points that our engine is constantly analyzing automatically to do behavioral matchmaking,” says Allison Braley, vice president of marketing and communications at Zoosk, an online matchmaking service with more than 30 million users.“We're able to look at that data in aggregate — always anonymized with our users' safety always top of mind — and make some predictions as well as some analysis in terms of what's going to work to attract a partner for you.”Here are some statistic-backed hacks Zoosk has learned by studying its users' interactions: Outdoor photos: great or bait?
In the first of the three new photos, Hoehn's cropping brings the focus to Mary Beth's face and away from the cars and sunset in the background.
For the second one, she added a black border to make an already beautiful photo fit OKCupid specifications.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.